Based in South Africa, Bachao offers a fun, fresh yet delicious aspect to Indian food that does not focus on just one geographical area within India, but rather picks up its inspirations from all across this culturally vast subcontinent.
With this in mind, we came up with the idea of creating an identity that is a modern rendition of a traditional truck art style appealing to people who have both visited India, or have never been there before, but are intrigued by its culinary variety.
We chose a bold colour scheme. The approach is great to serve up a more millennial take on Indian Street Food while retaining it’s pop art style. The result is a brand playful, young and friendly.