
Hamleys
Creative Idea : Santa's little helpers
Santa can't be everywhere, that's why he created little helpers.
Complete with a recruitment drive, tasks, notes and gifts to pay it forward,
we enable children to play Santa and spread joy to their friends and family.
Business Idea :
A referral programme (that didn't seem like one) that amplified the reach of
Hamleys, enabling kids to bring their friends into the fold.













